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Cutting Through the Noise: Finding Real AI Solutions in a World Full of Hype

Ryan M. Raiker, MBA
4 min readMar 3, 2025

It’s hard to escape the buzz surrounding artificial intelligence these days. Everywhere you look, companies are proclaiming they have “AI-powered” solutions that promise to transform your life, your business, and even your industry overnight. From chatbots to automation tools to so-called intelligent products, AI has become the most overused and often misunderstood buzzword of our time.

But here’s the thing: not all AI is created equal. Some companies are riding the hype wave, slapping “AI” onto their marketing materials, while others are quietly building solutions that deliver real, tangible benefits. So how do you cut through the noise and identify what’s actually worth your attention?

Let’s break it down.

AI Isn’t a Magic Wand

A good place to start is understanding what AI can and can’t do. Real artificial intelligence involves advanced algorithms that can analyze data, make decisions, and even learn over time. But AI isn’t magic — it still needs clean, structured data, clear goals, and human oversight to function effectively.

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Ryan M. Raiker, MBA
Ryan M. Raiker, MBA

Written by Ryan M. Raiker, MBA

TEDxSpeaker | Consultant | Process Expert | Marketer | Digital Guy | Adjunct Professor & Learner. I write about tech, marketing, business, and more.

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