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New Age Modern Marketing, Next Level Sales, and Social Selling

Top Trends for B2B Marketing Success in 2022

Ryan M. Raiker, MBA
8 min readJan 12, 2022

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Being a digital marketing leader is a rewarding position in today’s business, but certainly, it does not go without challenges. It requires staying on top of trends and dedication to continued education. Being a good digital marketing leader requires consistent self-motivation to make yourself better, elevate your team, make your company better, and ultimately positively impact your industry.

If you follow me on LinkedIn (you should if not) or Twitter (follow me) you may have realized that my recent feed has changed a lot from last year. I have adopted a new approach to sharing. I’ve been posting more about my interests, my company’s brand, the cool products, and the solutions we offer. Overall, I’m posting now more than ever. I’m even pushing marketing type of posts to new limits which I’ll discuss more in this article.

Perhaps you can say I’m Disrupting Digital Marketing…or maybe it is just how things are supposed to be in marketing in 2022. I’ll let you figure it out…

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Ryan M. Raiker, MBA
Ryan M. Raiker, MBA

Written by Ryan M. Raiker, MBA

TEDxSpeaker | Consultant | Process Expert | Marketer | Digital Guy | Adjunct Professor & Learner. I write about tech, marketing, business, and more.

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