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Revolutionizing Restaurant Menus with Video Reels: A new Innovation by Sittap

Ryan M. Raiker, MBA
3 min readMar 18, 2024

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In the fast-paced restaurant world, the concept of utilizing video reels to enhance restaurant menus is a groundbreaking innovation introduced by Sittap, a French startup incubated at Station F, Europe’s largest startup incubator. This novel approach, leveraging the power of short-form video content, marks a significant shift in how restaurants engage with their customers, offering an immersive menu browsing experience right at the diner’s table. By transforming traditional menu presentations into dynamic video reels, Sittap is setting a new standard in the restaurant industry, emphasizing the fusion of technology and gastronomy.

The Sittap Effect: A Customer Experience Transformation

Sittap’s pioneering vision focuses on reinventing the conventional dining experience by integrating video reels into the menu, a strategy that distinctly positions restaurants to captivate and stimulate the appetites of their customers. This innovation allows guests to visually explore dishes and drinks, providing insights into ingredients, preparation methods, and the story behind each offering. The engagement spurred by these video reels translates into numerous advantages for restaurants, including an uptick in orders, a surge in free promotional content through…

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Ryan M. Raiker, MBA

TEDxSpeaker | Former Consultant | Process Expert | Marketer | Digital Guy | Adjunct Professor & Learner. I write about tech, marketing, business, and more.