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Root Insurance and Genpact Partner to Transform the Auto Insurance

Ryan M. Raiker, MBA
3 min readJun 12, 2019

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Root leverages Genpact’s insurance process and digital expertise to optimize efficiency, scale innovation, and expand into new markets.

Genpact (NYSE: G), a global professional services firm focused on delivering digital transformation, and Root Insurance, a leading industry disruptor, today announced on May 29, 2019 they are partnering together to further Root’s vision of reinventing the auto insurance industry. The partnership will focus on optimizing efficiency of claims processing, further improving the Root customer experience, and driving competitive growth.

As the first licensed insurance carrier in the United States powered entirely by mobile technology, Root’s innovative business model bases rates primarily on an individual’s driving behavior. Root members expect an easy digital experience. With Genpact’s expertise in digital innovation and focus on a seamless consumer experience, Root claims processes can be easily streamlined in many cases from multiple days to mere hours.

“Root continues to grow rapidly. As we expand within the United States, we need a flexible and nimble business partner who shares our desire to disrupt the insurance market, “ said Dan Manges, cofounder and chief technology officer at Root. “As a digital transformation leader with deep experience in the insurance industry, Genpact has proven to be a partner that can easily integrate its capabilities with our technology to simplify processes and help us improve service…

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Ryan M. Raiker, MBA
Ryan M. Raiker, MBA

Written by Ryan M. Raiker, MBA

TEDxSpeaker | Consultant | Process Expert | Marketer | Digital Guy | Adjunct Professor & Learner. I write about tech, marketing, business, and more.

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