“Stop Calling Me!” — A Lesson from Millennials and Generation Z
Your customer experience sucks! And your process is antiquated!
Digital is the new normal so why are businesses so insistent on using analog means of communication? Introducing Corporate America to Generation Mute brought to you the courtesy of Generation ME, ME, ME.
Companies have traditionally thought of phone calls as the best avenue to provide customer service, address problems and issues, or promote new products and services. However, research reveals that millennials and Gen-Z really don’t like answering the phone.
Generation ME, ME, ME were gifted smartphones as teenagers, and before that, they were customizing their MySpace and if old enough (and geeky enough) their Xanga profiles long before the 2007 launch of the iPhone. Their entire life has been customized to fit them entirely. The mere concept of the MySpace profile is cringy to think about today: a complete profile to label one’s closest friends, custom profiles to share your favorite color and HTML decor (or whatever you could copy from your bestie), while simultaneously broadcasting whatever crappy music was…
