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Tips from a Marketer on Picking Titles that Capture Reader’s Attention
Your title is the single most important sentence of your entire article. Its job is to get people to open the article and read the rest. How can you write titles that other people want to open? Here are a few important things to think about.
Start with a Great Topic
The first step to a great title is a great topic. The title’s job is simply to convey the topic as interesting as possible. In order for the title to be effective, the topic itself still has to be interesting to the reader. Perhaps you want to outline your entire article before even deciding on your title.
Know what your reader wants. Know what they want to hear and what they want to read about. Choose your topics accordingly. Having a great topic and a great article makes writing a great title much easier.
Use Power Words
Use words that titillate the senses, that create emotions, and that bring visualizations to mind. In other words, use powerful words rather than descriptive words.
One very carefully chosen, well-placed power word can change the vibe of the whole title and ultimately the entire article.
For example, instead of: Tips for Making a Speech
